Transformation and Culture


Sustainability and Corporate Culture

We develop sustainable corporate cultures by looking at how people speak and work with each other and under what conditions this work takes place. Culture emerges from the sum of all the attitudes of the workforce and the behavior that derives from them.

Success, Resistance and Momentum

In our experience, the path of least resistance is promising at the beginning - it creates momentum! For us, this is a question of ingenuity. Because those who are to change should have a positive attitude and as much fun as possible with their change of attitude. The reason is simple: the more benevolent allies or followers there are, the easier and faster it goes. Our goal is the speedy and sustainable creation of a transformation process. In short, effectiveness is our sole aspiration.

If you're serious, here are some questions:

  • What kind of corporate culture is good for your company's success?
  • Why should it change?
  • What support does the culture influence task have in the hierarchy?
  • How patient and persistent are you in bringing about change?
  • What is your culture influence budget?
  • How courageously and consistently do you act when people do not want to support the desired change and oppose it loudly and clandestinely?
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    Transformation and change require sensitivity and imagination. They demand genuine "commitment" from those who have proclaimed it and their own commitment to explain and embody the why recurring. They require a radar sense to know just where energy and surprise are needed to keep the momentum high.
    For us, transformation is multi-layered, imaginative, human, fun, contagious, well-considered, and loaded with flexibility and creativity.
    A linear, predefined and precisely timed process seems questionable to us.