Two pictures representing the creative process of ideation
After understanding comes exploding and playing. Everything goes in all directions and everything works. This phase is also a phase of fertilization. Because everyone in the room learns from everyone else and receives so many new clues that creativity increases exponentially.
When it becomes a little quieter, the fields of ideas that are to be pursued crystallize. The first thought spaces are created, which are connected to the original intention and can be imagined in an existing reality by the people in the room. The facilitator should allow this to happen and at the same time make sure that neither too much conventional material enters the idea space, nor that people become complacent with their idea finding.
Selecting and condensing is a simple phase at the end of which it becomes exciting once again. Because only condensing is negligent. It then needs time to polish. How good is the idea we have agreed upon. Let's take a look at it in the light of the mercilessly functioning market reality. This last step s necessary to bring the process to a worthy and valuable end.