It is easy to blow the horn of data collectors and analysts. It is exhilarating to see what is possible and what can be improved with the insight into well prepared data. What lay in the dark comes to light and becomes observable, comprehensible and understandable. The more we can collect, the clearer life and the reality surrounding life becomes. Knowledge increases and decisions are made differently. On this topic there is a gentleman who critically examines this development: Éric Sadin. The article you can find under these two links are worth reading for critical thinking.
https://www.zeit.de/2017/24/kuenstliche-intelligenz-digitalisierung-machine-learning-mensch
Enjoy!